Small and mighty, TE-LEDOZ is a ready-to-drink all natural electrolyte beverage challenging the giants of the sugary sports drink world. We partnered together ahead of launch, establishing their brand strategy, positioning, and initial imagery before the product hit the shelves. Bringing clarity early on, aligning the internal team, and shaping visuals that would confidently communicate the brand to stockists and their future customers. Our goal was simple: to craft a brand people could trust and rally behind.
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Te-Ledoz
Positioning the product as part of everyday life, not just movement or performance. We chose a bright, wholesome day at the lake for creating their first brand visuals. Photographing friends gathering, sharing food, and small pockets of movement to tell a broader story.
A showcase of how the product naturally fits into different parts of the day with an essence of ease and enjoyment. Resulting in a gallery of relatable imagery that feels lived-in and cheerful.
Photoshoot
Moke lake
2025
Giant slayers of hydration
For everyday, active Kiwis seeking clean and convenient hydration, TE-LEDOZ delivers ready-to-drink natural electrolyte beverages that challenge the giants of the sports drink world. Proving better hydration doesn’t compromise taste, quality, or energy.
Promise
Hydration that keeps you going; without the crash.
Personality
+ Energetic Go-Getter
+ Steadfast
+ Refreshingly Honest
+ Wholesome and Friendly
Vision
To redefine hydration in Aotearoa by setting a new benchmark for clean, great-tasting electrolytes, while building a movement and community around smarter, natural hydration choices.
Audience
A fun, guilt-free hydration option for everyone. Te-Ledoz leans into those balancing work, movement, and daily life. Designed for busy, health conscious people who move through full days without slowing down. They’re looking to feel good and stay energised throughout their day, valuing ease, taste, and clean ingredients over hype, cost, and trends.
Mantra
Partnering with TE-LEDOZ to develop their brand strategy. This process defined who the brand is for, what it stands for, and how it shows up. These foundations shape every creative decision and ensure the visuals reflect more than just a look, but have purpose. When the strategy and photography work together, each informs the other to create alignment from the inside out.
Partnering with TE-LEDOZ to develop their brand strategy. This process defined who the brand is for, what it stands for, and how it shows up. These foundations shape every creative decision and ensure the visuals reflect more than just a look, but have purpose. When the strategy and photography work together, each informs the other to create alignment from the inside out.
Brand Strategy
