Habitual Wellness Club & Cafe
You know the brands your heart sings for? The ones where the people behind it are all in — big ideas, bigger hearts, building something that means something? That’s Habitual.
Habitually Healthy
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Mission, BC
Fall/ Winter '23
Taking shape from The Habit Project, Habitual isn’t the next step — it’s the full picture. More than nourishing smoothies, juices, and salads, it leans into the habits that shape your day. The choices you make, the rituals that ground you, the things that bring you back to yourself.
thisishabitual.com
From the start, this shoot was about more than just visuals. It was about feeling. Every piece mattered: the props, the colors, the people who made it all feel real. What started as concept notes and mood boards became something alive—fluid, organic, honest.
The laughter was real, the moments unscripted, and by the end, the shoot took on a rhythm of its own. The best ones always do.
Everyday Wellness
Move your body
Hold your people
Feel your emotions
Take a break
Eat whole foods
A saturday afternoon at home; no distractions, just r&r.
Approach: photographing the unfiltered moments — the ones that feel the most like you.
With an open ended shotlist, the prompts were simple: dance in your underwear, slow motions in the kitchen, snacks in the tub, tying your hair up then letting it all fall down.
